Working alongside Mentally Healthy's ad agency, 303 Mullen Lowe, we helped create this content for their Act. Belong. Commit. campaign – where we promoted the benefits of keeping 'mentally healthy'.

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The whole concept was to bring the ABC of Act, Belong, Commit to life and show people the many ways in which they can improve their mental health.

So, through the print and TVC, we concentrated on visualising each of these three areas to give people an idea of what they could achieve by putting these three simple words in to action:

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Act – to encourage people to do something new or old that interests them.

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Belong – to gain a sense of belonging by doing something with someone, be it a friend of family member of meeting someone new.

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Commit – by joining others to do something meaningful for the community or environment.

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