University of Western Australia
Student Recruitment Campaign

Working with the production house 'King Street' we were asked to create two films that would promote the University of Western Australia (UWA) to both oversees and Australian students. And ultimately encourage them to study at the UWA by showcasing the many benefits on offer.

​

After inputting a few personal details via the UWA website, potential students were then able to view one of two personalised films that literally placed them directly in to the story!

By filming all content from a FPV (first-person view) this enabled the viewer to really get a sense of what it would be like if they were to become a student at UWA. eg. the international recruitment film starts from the very moment an oversees student arrives at Perth Airport and is personally greeted by a UWA representative.

​

Throughout the rest of the story, there are special personalised moments that cleverly make the viewer already feel like they already attend UWA eg. They see their student card appear with their details already on it, a friendly student hands them a welcome coffee with their name written on it, and they receive a personalised welcome message from UWA on their laptop.